I’m reading the excellent book Fearless Change by Mary Lynn Manns and Linda Rising. It’s a book of patterns for introducing new ideas.
I’m experimenting with the patterns to help me introduce agile developement into organisations. So far so good. I recommend it. They have an interesting quote from David Baum’s Lightning in a Bottle
If your change process is like most, about 15% of your folks are going to be thrilled and will only want to know what took you so long. About 15% will utterly reject the need for change, and won’t be happy no matter what you do. The remaining 70% will sit on the fence and quietly watch to see who’s winning.
This middle 70% is where you need to put your most time and energy. That is where the victories really count. The 15% who are positively excited will need very little support and encouragement . They are already motivated by the change. For the negative 15%, there may be nothing you can do.